Undergraduate Programs

B.S. in Apparel and Merchandising

The Apparel and Merchandising emphasizes the study of apparel and textile design, product development and sourcing, and the promotion, distribution, and retailing of consumer goods in the global environment, while fostering awareness of cultural diversity and a commitment to social responsibility. The program encompasses study of the cultural/historical, economic, social/psychological, and scientific aspects of the textile and apparel industry. There are three concentrations in the major: Apparel Design and Production, Merchandising, and Product Development.

For information on our graduate program, please click here.

We offer the following areas of concentration within the Apparel and Merchandising undergraduate program:

Apparel Design and Production Concentration

The Apparel Design & Production curriculum focuses on the development of knowledge and skills necessary to engage in the design and creation of textile and apparel goods for an identified target market. This includes coursework in aesthetics and design, fashion/trend forecasting, fashion illustration, pattern development, material selection (e.g., fibers, fabrics, dyes/finishes), apparel construction techniques, computer-aided design (CAD), historic textiles and costume, and social-psychological aspects of dress.

Click here to see the answers to frequently asked questions about the apparel design and production concentration.

Click here to see examples of student work in apparel design and production!

Sewing Lab

Careers in Apparel Design and Production

  • Apparel and fashion designer
  • Computer-aided desig manager
  • Creative director
  • Design director
  • Fashion illustrator
  • Fashion magazine editorial contributor
  • Fashion stylist
  • Pattern-maker
  • Technical designer
  • Trend/fashion forecaster

Apparel Design and Production Concentration Checksheet

Internships in Apparel & Merchandising

Merchandising Concentration

The Merchandising curriculum focuses on the development of knowledge and skills necessary to engage in the marketing and retailing of consumer goods for an identified target market. This includes coursework in consumer behavior, entrepreneurship, merchandising processes/management, merchandise buying/procurement, promotion, retailing, retail store design, and the global industry (economics, politics, and trade).

Merchandising Students

Careers in Merchandising

  • Consumer or market researcher
  • Brand/product merchandise manager
  • Merchandise buyer/manager
  • Retail analyst
  • Retail manager/merchandiser
  • Retail store/website planner
  • Resident buying office administrator
  • Sales representative
  • Showroom coordinator/manager
  • Inventory control agent
  • Product trend analyst
  • Advertising and promotions coordinator/manager
  • Public relations specialist
  • Social mediat specialist
  • Visual merchandiser

Merchandising Concentration Checksheet

Internships in Apparel & Merchandising

Product Development Concentration

The Product Development concentration offers unique learning opportunities in developing and innovating consumer products. This concentration teaches students the necessary skills and knowledge for product development, including market potential analysis, trend forecasting, technology and material research, concept development, product line development, computer-aided design, technical package, packaging/branding strategies, pricing and costing, product line management, quality assurance, sourcing, supply chain management, and new venture start-up.

Students in this concentration will gain competence to be successful industry professionals or entrepreneurs through market-driven, industry-sponsored projects, which allows them to develop further networks with the real world. Students graduating with this concentration often pursue careers in highly technical product development fields such as outdoor products or sportswear industries.


Careers in Product Development

  • Consumer or market researcher
  • Human performance evaluator
  • Import/export specialist
  • Outdoor product designer
  • Product designer/evaluator
  • Production manager
  • Prototype engineer
  • Quality control specialist
  • Sourcing agent

Product Development Checksheet

Merchandising Minor

A minor in Merchandising provides students in other majors an opportunity to gain knowledge and skills specific to the field of merchandising. The minor may be of special interest to students majoring in areas such as art, business, and journalism and technical communication. The perspectives gleaned by selecting a Merchandising minor both enhance understanding of the student’s major program and expand career opportunities available to the student.

Merchandising Minor Checksheet