The Apparel and Merchandising emphasizes the study of apparel and textile design, product development and sourcing, and the promotion, distribution, and retailing of consumer goods in the global environment, while fostering awareness of cultural diversity and a commitment to social responsibility. The program encompasses study of the cultural/historical, economic, social/psychological, and scientific aspects of the textile and apparel industry. There are three concentrations in the major: Apparel Design and Production, Merchandising, and Product Development.
For information on our graduate program, please click here.
We offer the following areas of concentration within the Apparel and Merchandising undergraduate program:
The Apparel Design & Production curriculum focuses on the development of knowledge and skills necessary to engage in the design and creation of textile and apparel goods for an identified target market. This includes coursework in aesthetics and design, fashion/trend forecasting, fashion illustration, pattern development, material selection (e.g., fibers, fabrics, dyes/finishes), apparel construction techniques, computer-aided design (CAD), historic textiles and costume, and social-psychological aspects of dress.
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Careers in Apparel Design and Production
The Merchandising curriculum focuses on the development of knowledge and skills necessary to engage in the marketing and retailing of consumer goods for an identified target market. This includes coursework in consumer behavior, entrepreneurship, merchandising processes/management, merchandise buying/procurement, promotion, retailing, retail store design, and the global industry (economics, politics, and trade).
Careers in Merchandising
The Product Development concentration offers unique learning opportunities in developing and innovating consumer products. This concentration teaches students the necessary skills and knowledge for product development, including market potential analysis, trend forecasting, technology and material research, concept development, product line development, computer-aided design, technical package, packaging/branding strategies, pricing and costing, product line management, quality assurance, sourcing, supply chain management, and new venture start-up.
Students in this concentration will gain competence to be successful industry professionals or entrepreneurs through market-driven, industry-sponsored projects, which allows them to develop further networks with the real world. Students graduating with this concentration often pursue careers in highly technical product development fields such as outdoor products or sportswear industries..
Careers in Product Development
A minor in Merchandising provides students in other majors an opportunity to gain knowledge and skills specific to the field of merchandising. The minor may be of special interest to students majoring in areas such as art, business, and journalism and technical communication. The perspectives gleaned by selecting a Merchandising minor both enhance understanding of the student’s major program and expand career opportunities available to the student.