Faculty and Staff

Ruoh-Nan (Terry) Yan, Ph.D.

Terry Yan

Associate Professor
161 Aylesworth SE
(970) 491-5331


Ph.D. University of Arizona
M.S. University of Arizona
B.A. National Chengchi University, Taipei, Taiwan

Teaching Emphasis

  • Retailing
  • Consumer Behavior
  • Merchandising

Research Emphasis

  • Consumer apparel consumption focusing on price perception, compensatory consumption behavior, and use of labels
  • Services research concentrating on consumer complaint behavior, service quality, and the quality-value-satisfaction relationship
  • Sustainable consumption and retailing

Research and Scholarship (selected)

Miller, N. J., Yan R. N., Jankovska, D., & Hensley, C. (2017). Exploring US Millennial consumers' consumption values in relation to traditional and social cause apparel product attributes and purchase intentions. Journal of Global Fashion Marketing, 8(1), 54-68.

Preuit, R., & Yan, R. N. (2017). Fashion and sustainability: Increasing knowledge about slow fashion through an educational module. International Journal of Environmental & Science Education, 12(5), 1139-1154.

Hyllegard, K., Ogle, J. P., Yan, R. N., & Kissell, K. (2016). Consumer response to exterior atmospherics at a university-branded merchandise store. Fashion and Textiles, 3(4), 1-17.

Hodges, N., Watchravesringkan, K., Yurchisin, J., Karpova, E., Marcketti, S., Hegland, J., & Yan, R. N. (2016). An exploration of success factors from the perspective of global apparel entrepreneurs and small business owners: Implications for apparel programmes in higher education. International Journal of Fashion Design, Technology and Education, 9(1), 71-81.

Yan, R. N., Bae, S. Y., & Xu, H. M. (2015). Second-hand clothing shopping among college students: The role of psychographic characteristics. Young Consumers, 16(1), 85-98.

Hodges, N., Watchravesringkan, K., Yurchisin, J., Hegland, J., Karpova, E., Marcketti, S., & Yan, R. N. (2015). Assessing curriculum designed to foster students’ entrepreneurial knowledge and small business skills from a global perspective. Family & Consumer Sciences Research Journal, 43(4), 313-327.

Chang, H., Yan, R. N., & Eckman, M. (2014). Moderating effects of situational characteristics on impulse buying. International Journal of Retail & Distribution Management, 42(4), 298-314.

Miller, N. J., Yan, R. N., & Calamari, S. (2014). Occasionally open, always an experience: Limiting store hours. International Journal of Retail & Distribution Management, 42(2), 92-105.

Ogle, J. P., Hyllegard, K. H., Yan, R.N., & Littrell, M. A. (2014). Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility. Young Consumers, 15(2), 153-166.

Awards, Recognitions, Grants and Competitions (selected)

2017 Diddi, S., Yan, R. N., Opp, S., Carcassan, M., Bloodhart, B., & McShane, K. Clothing & sustainability: Policy implications through structured public deliberation, 2017-2018 Global Challenges Research Team (GCRT) award, the School of Global Environmental Sustainability (SoGES), Colorado State University, $20,000.

2016 Diddi, S., Leigh, K., Yan, R. N., Bajtelsmit, V., Martin, K., McShane, K., & Bloodhart, B. [Over]Consumption: The culprit causing an environmental crisis in your closet, 2016-2017 Global Challenges Research Team (GCRT) award, the School of Global Environmental Sustainability (SoGES), Colorado State University, $20,000.

2016 Diddi. S. & Yan, R. N. Needs assessment of high school sustainability-Related curricula: Exploring avenues to incorporate environmental literacy focusing on clothing consumption and disposal. 2016-2017 College of Health and Human Sciences Mini-Grant Program, Colorado State University, $10,000.

2017 Outstanding Adviser Award, College of Health and Human Sciences, Colorado State University

2016 Research Award of Educators for Socially Responsible Apparel Practices at 2016 International Textiles and Apparel Association (ITAA), Vancouver, Canada

2015 The Winning Paper, the Emerald Citations of Excellence, Emerald Group Publishing Limited