Faculty and Staff

Sonali Diddi, Ph.D.

Sonali Diddi

Assistant Professor
159 Aylesworth SE
(970) 491-6715
sonali.diddi@colostate.edu

Education

Ph.D. Iowa State University
M.S. RMIT University, Australia
Graduate Diploma in Management, Central Queensland University, Australia
Undergraduate Diploma National Institute of Fashion Technology (NIFT), India

Teaching Emphasis

  • Merchandising
  • Supply Chain Management
  • Retailing
  • Consumer Behavior

Research Emphasis

  • Sustainable Fashion Consumption & Production (SFCP)
  • Communicating for Sustainable Consumption
  • K-12 Education
  • Corporate Social Responsibility in the Fashion Industry
  • Alternate Models of Consumption and Production (shared and circular economy)

Current Projects

2016-2017 - Diddi, S. & Yan, R-N. Needs assessment of high school sustainability-related curricula: Exploring avenues to incorporate environmental literacy focusing on clothing consumption and disposal. College of Health and Human Sciences - Mini Grants Program, $10,000. Principal Investigator.

2017-2018 - Diddi, S., Yan, R-N, Opp, S., Carcassan, M., Bloodhart, B., & McShane, K. Clothing and Sustainability: Policy Implications through Structured Public Deliberation. School of Global Environmental Sustainability (SoGES), $20,000. Principal Investigator.

Research and Scholarship (selected)

Journal Articles

Diddi, S. & Niehm, L. (2016). Exploring the role of values and norms towards consumers' intentions to patronize retail apparel brands engaged in Corporate Social Responsibility (CSR). Fashion & Textiles, 4(1), 5-26.

Hwang, C., Lee, Y., Diddi, S., & Karpova, E. (2016). “Don’t buy this jacket” Consumer reaction toward anti-consumption apparel advertisement. Journal of Fashion Marketing and Management: An International Journal, 20(4), 435-452.

Diddi, S. & Niehm, L. (2016). Corporate Social Responsibility (CSR) in the apparel retail context: Exploring consumers’ personal normative influences on patronage intentions. Journal of Marketing Channels, 23(1-2), 60-76

Hwang, C. G., Lee, Y. A., & Diddi, S. (2015). Generation Y's moral obligation and purchase intentions for organic, fair-trade, and recycled apparel products. International Journal of Fashion Design, Technology and Education, 8(2), 97-107.

Diddi, S. & Marcketti, S. (2014). The role of museum exhibits in teaching textiles related courses. Journal of Family and Consumer Sciences, 106 (1), 47-49

Invited Presentations

Diddi, S. (2017). Megatrends, consumers & global value chains: The case of fashion industry. International Consference on Sustainability Science, Stockholm, Sweden. Retrievable at https://www.youtube.com/watch?v=cE_--u-VTeQ

Conference Presentations

Diddi, S., Yan, R-N, Bloodhart, B., Mcshane, K. & Bajtelsmit, V. (2017). Perceptions and Barriers to Sustainable Clothing Consumption: College Student Perspectives. American Psychological Association (APA), Washington DC.

Diddi, S., Yan, R-N, Bloodhart, B., Mcshane, K. & Bajtelsmit, V.(2017). Predicting consumers’ intentions to engage in sustainable clothing practices: Moderating role of Schwartz’s personal values. Proceedings of the 74th Annual International Textiles and Apparel Association Conference, St. Petersburg, FL.

Yan, R-N, Diddi, S., Bloodhart, B., Mcshane, K., Bajtelsmit, V., Martin, K. & Leigh, K. (2017). Sustainability perceptions and emotions related to fast fashion: College student perspectives. Proceedings of the 74th Annual International Textiles and Apparel Association Conference, St. Petersburg, FL.

Diddi, S., & Niehm L. (November, 2015). Exploring the role of personal values and moral norms towards consumers’ intentions to patronize apparel retail brands engaged in Corporate Social Responsibility. Proceedings of the 72nd Annual Conference of the International Textile and Apparel Association, Santa Fe, NM. Retrieved from http://lib.dr.iastate.edu/itaa_proceedings/2015/presentations/83/

Manchiraju, S. & Diddi, S. (November, 2015). Luxury consumption behavior: A value-based segmentation of the US consumers. Proceedings of the 72nd Annual Conference of the International Textile and Apparel Association, Santa Fe, NM. Retrieved from http://lib.dr.iastate.edu/itaa_proceedings/2015/presentations/97/

Diddi, S., Niehm L. & Perry, A. (March, 2015). Does Corporate Social Responsibility (CSR) matter in the apparel retail context? Exploring consumers’ personal normative and informational influences on patronage intentions. AMA/ACRA Second Triennial Conference, March, Miami, FL

Hwang, C., Lee, Y., Diddi, S., & Karpova, E. (November, 2014). “Don’t Buy This Jacket”: Effects of Anti-consumption advertisement on consumer attitude and purchase intention of apparel products. Proceedings of the 71st Annual Conference of the International Textile and Apparel Association, Charlotte, NC. Retrieved from http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/18198/rec/183

Diddi, S. & Lee, Y-A. (October, 2013). Sustainability: What does it mean to you? Proceedings of the 70th Annual Conference of the International Textile and Apparel Association, New Orleans, LA. Retrieved from http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17168/rec/160

Diddi, S. & Lee, Y-A. (October, 2013). Exploratory analysis of sustainability involvements among the apparel companies affiliated with Sustainable Apparel Coalition. Proceedings of the 70th Annual Conference of the International Textile and Apparel Association, New Orleans, LA. Retrieved from http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17168/rec/160

Diddi, S. & Lee, Y-A. (October, 2013). Content analysis of sustainability scholarship in apparel and textiles and its implications for future research. Proceedings of the 70th Annual Conference of the International Textile and Apparel Association, New Orleans, LA. Retrieved from http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17168/rec/160

Awards, Recognitions, and Grants (selected)

Awards and Recognitions

2015 - Educators for Socially Responsible Apparel Practices (ESRAP) Award for Research, Diddi, S. & Niehm, L. Exploring the role of personal values and moral norms towards consumers’ intentions to patronize apparel retail brands engaged in Corporate Social Responsibility, International Textiles and Apparel Association, Santa Fe, NM.

2014 - Paper of Distinction – Sustainability Track, Hwang, C., Lee, Y., Diddi, S., Karpova, E., “Don’t Buy This Jacket”: Effects of Anti-Consumption Advertisement on Consumer Attitude and Purchase Intention of Apparel Products, International Textile and Apparel Association, Charlotte, NC.

2014 - Research Excellence Award, Graduate College, Iowa State University, Ames, IA.

2014 - Damaris Pease FCS Fellowship, College of Human Sciences, Iowa State University, Ames, IA.

2012 - ATEXINC Award for Innovation in Textile Instruction, Diddi, S. & Marcketti, S. B. The role of museum exhibits in teaching textiles related courses. International Textile and Apparel Association, Honolulu, HI.

2011 - Sarah Douglas Fellowship for Professional Promise (Doctoral) International Textiles and Apparel Association, Philadelphia, PA.

Grants

2017-2018 - Hyllegard, K., Ogle, J., Park, J, Li, Y., Perry, A., Diddi, S., & Sparks, D. Fashion FUNdamentals: STEM Enrichment for Girls, State Farm Neighborhood Assist Grant Program, $25,000. Co-Principal Investigator

2017-2018 - Diddi, S., Yan, R-N, Opp, S., Carcassan, M., Bloodhart, B., & McShane, K. Clothing and Sustainability: Policy Implications through Structured Public Deliberation. School of Global Environmental Sustainability (SoGES), $20,000. Principal Investigator.

2016-2017 - Diddi, S., Leigh, K., Yan, R-N, Bajtelsmit, V., Martin, K., McShane, K., & Bloodhart, B. [Over]Consumption: The Culprit Causing an Environmental Crisis in Your Closet. School of Global Environmental Sustainability (SoGES), $20,000. Principal Investigator.

2016-2017 - Diddi, S. & Yan, R-N. Needs assessment of high school sustainability-related curricula: Exploring avenues to incorporate environmental literacy focusing on clothing consumption and disposal. College of Health and Human Sciences - Mini Grants Program, $10,000. Principal Investigator.