Faculty and Staff

Sonali Diddi, Ph.D.

Sonali Diddi

Assistant Professor
159 Aylesworth SE
(970) 491-6715

Education

Ph.D. Iowa State University
M.S. RMIT University, Australia
Graduate Diploma in Management, Central Queensland University, Australia
Undergraduate Diploma National Institute of Fashion Technology (NIFT), India

Teaching Emphasis

  • Merchandising
  • Supply Chain Management
  • Retailing
  • Consumer Behavior

Research Emphasis

  • Sustainable Consumption
  • Ethical Decision Making
  • Sustainability Education
  • Socio – Psychological Aspects of Green Consumer Behavior
  • Green Retailing

Research and Scholarship (selected)

Journal Articles

Diddi, S. & Marcketti, S. (in press). The role of museum exhibits in teaching textiles related courses. Journal of Family and Consumer Sciences, 106(1), 47-49

Conference Presentations

Diddi, S. & Lee, Y-A. (2013). Sustainability: What does it mean to you? International Textile and Apparel Association Conference, October 15-18, New Orleans, LA. http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17168/rec/160

Diddi, S. & Lee, Y-A. (2013). Exploratory analysis of sustainability involvements among the apparel companies affiliated with Sustainable Apparel Coalition. International Textile and Apparel Association Conference, October 15-18, New Orleans, LA. http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17168/rec/160

Diddi, S. & Lee, Y-A. (2013). Content analysis of sustainability scholarship in apparel and textiles and its implications for future research. International Textile and Apparel Association Conference, October 15-18, New Orleans, LA. http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17168/rec/160

Hwang, C., Lee, Y-A, & Diddi, S. (2013). Generation Y's purchase intentions with organic, fair trade, and recycled apparel and their relationships to moral obligation. International Textile and Apparel Association Conference, October 15-18, New Orleans, LA. http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17168/rec/160

Diddi, S. & Karpova, E. (2013). Exploration of international teaching assistants' experiences in the U.S. classrooms. International Textile and Apparel Association Conference, October 15-18, New Orleans, LA. http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/17028/rec/156

Chung, T., & Diddi, S. (2013). Marketing art museums using social networking services: An identity salience model. International Textile and Apparel Association Conference, October 15-18, New Orleans, LA. http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/16969/rec/155

Diddi, S. & Lee, Y. (2013). Pedagogical strategies of sustainable fashion practices: Triple Bottom Line Approach. Proceedings of the Fashion and Social Responsibility Symposium, April 19-20, University of Minnesota, St. Paul, MN.

Diddi, S. & Holmes, A. (2013). Inclusivity through Assessment. Educational session presentation. Association for College Union International (ACUI) Region 10 Conference, St. Paul, MN.

Diddi, S. & Holmes, A. (2013). Assessing Student Employee Satisfaction. Educational session presentation. Association for College Union International (ACUI) Region 10 Conference. St. Paul, MN.

Diddi, S. & Niehm, L. (2012). Young consumers' environmental attitudes and eco-fashion purchase intentions: The impact of marketing related variables. International Textile and Apparel Association Conference, November 14 – 17, Honolulu, HI. http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/13138

Awards, Recognitions, and Grants (selected)

Research Excellence Award, Graduate College, Iowa State University

ATEXINC Award for Innovation in Textile Instruction, International Textile and Apparel Association

Sara Douglas Fellowship for Professional Promise, International Textile and Apparel Association